Plans are currently underway to create a chocolate park in Broc, Gruyère. This international tourist destination will be built on the success of the iconic CAILLER brand and its museum, which already welcomes an average of over 400,000 visitors per year. This park will enable chocolate lovers from all over the world to immerse themselves in the magic of Swiss chocolate and discover the Gruyère region, whose milk has been giving CAILLER its unique taste for 125 years.
Built in and around the CAILLER factory, the park will offer visitors a complete immersion in the production of chocolate, in the heart of the probably oldest chocolate factory in the world still in production. This new-generation park will prioritize access by public transport, enhancement of the natural environment and renewable energies.
Broc, probably the oldest chocolate factory still in operation.
Photo by Antoine Vullioud
The chocolate park project
Learn more about this unique project, designed to be exemplary in terms of accessibility and energy supply.
The CAILLER Chocolate Park is carried by the Gruyère-Chocolat Association, which unites all parties involved in the project. The association coordinates the studies for the implementation of the detailed development plan and provides information about it.