Q&A
Q&A Cailler
Chocolate park
Do you have any questions about the Cailler Chocolate Park? Find out the answers to the most frequently asked questions here.
Agreement between Jogne Invest and Nestlé
In principle, Jogne Invest will finance, build, and manage the park. Nestlé Switzerland, for its part, will sell land and make parts of its factory available. Furthermore, Nestlé Switzerland will authorize the future park to use the Cailler brand. A framework agreement was signed in December 2022 between Nestlé Switzerland and Jogne Invest. It regulates the terms and conditions of the above. Its precise content remains confidential.
The content of the agreement is confidential.
The project represents an initial investment of over CHF 100 million by Jogne Invest (CHF 200 million including future development steps). Nestlé will provide Jogne Invest with the land and space needed to develop the park and will grant it a license to use the Cailler brand. Moreover, Nestlé has decided to invest CHF 9 million to modernize and refurbish its production lines.
It’s an ambitious project, requiring a wide range of skills both for the development and construction phase and for the future operating phase. Nestlé believes that its core competencies lie in the production of foodstuffs and chocolate. An entity entirely dedicated to the chocolate park will be better able to bring the project to fruition.
The directors of Jogne Invest are mostly from the Fribourg region and have strong personal ties with Maison Cailler. It was therefore a natural step for them to meet Jogne Invest. The Cailler brand has been anchored in Gruyère since 1898, and one of the important criteria was to find investors who shared the same roots and passion for Cailler.
The precise terms of the contract are confidential. However, Nestlé’s commitment to this major project is a guarantee of a long-term vision for the Broc factory and the Cailler brand. Nestlé is investing CHF 9 million to modernize production at the Broc factory.
Jogne Invest
The Board of Directors of Jogne Invest is made up of Daniel Bulliard (Chairman), Jean-Bernard Buchs (Vice-Chairman), Jean-Luc Mossier (Director) and Olivier Quillet (Director, initiator and General Manager of the project). These four persons have strong personal links with the Broc chocolate factory.
At present, investors come mainly from the economic fabric of Fribourg. The investors targeted for successive capital increases are individuals and institutions who support the philosophy of Jogne Invest: to enhance the heritage of the Gruyère region and to promote the Cailler brand in Switzerland and beyond our borders. Jogne Invest is in contact with interested investors. They are awaiting building permits before taking part in the project.
The investors take the risks associated with the current procedures. The necessary approvals at municipal and cantonal level are currently under review and must be obtained before any construction work can begin on the park. At this stage, the risk is linked to the success of the procedures.